How a 5-Minute Journey Became 30 Seconds โ and Unlocked a Market
Deal App GCC โ Saudi Arabia
THE PROBLEM
Creating a licensed real estate ad on Deal App required 8 steps and several minutes โ causing drop-off and limiting supply-side growth. Brokers and owners were abandoning the flow before completing their listings.
MY ROLE
As PM, I owned the full redesign of the licensed ad creation journey end-to-end: user research, journey mapping, stakeholder alignment, PRD, and delivery. I also embedded REGA regulatory compliance automation within a 24-hour release cycle with zero regulatory fines.
THE OUTCOME
The redesigned journey directly enabled the Haraj acquisition and helped Deal App capture approximately 40% of Saudi Arabia's licensed real estate ad market.
WHAT I LEARNED
Speed and compliance aren't opposites. The biggest wins come from removing friction for the supply side โ when posting is easy, inventory grows, and the platform becomes more valuable for everyone.